The problem

Spectacle is a fabrication and design company that builds immersive experience marketing pieces for brands, as well as permanent art installations. Basically, they make really cool stuff. But they didn’t have a good way of showing all the incredible things they could do for clients. Their website was inadequate, their social media inconsistent, and their overall brand narrative was confusing. 

The Solution

Spectacle hired Storywright to develop and clarify their brand messaging, create a social media content calendar, and build a new website. Starting with their brand messaging, Storywright helped place them into their customer’s story and built a website and social media presence that reflected the incredible work they did for clients. They now have a clear narrative, conversion driven website, and a social media calendar they can maintain.

The Outcome

• Clarified Brand Message and UX

• New website (developed in partnership with Storysite.co)

• Social media plan and calendar

• Overall brand and marketing strategy