The problem

Grace Based Families (formerly Family Matters Ministries) is a ministry committed to educating, encouraging, and equipping families for every age and stage of life. Started in 1982, Grace Based Families has built an international reputation for grace based relationship resources and conferences and needed to rethink how to better connect with a new generation through new digital platforms. Their website, branding, and messaging was over 10 years old and their digital presence was reactive and disorganized. 

The Solution

Grace Based Families hired Storywright to clarify its overarching message, oversee content and UX of their new website, work with a brand designer, and develop a consistent communication plan through social media, podcast, and automated email campaigns. Working with Turnkey Site Designs to build the website and Strong Design Studios, Storywright was able to shift Grace Based Families into a simplified, cohesive brand with a clear and consistent message strategically implemented across multiple platforms. 

The Outcome

• Word copy and layout of new website

• Brand messaging and UX

• Implement Social Media Content Calendar and guidelines

• Multiple Automated Email Campaigns

• Produce Grace Based Families Podcast

• Overall Brand and Marketing Strategy